PriceGain will present to the Thunderbird School of Management Alumni Association about best practices for pricing in international markets. The presentation will be held on January 20, 2008 on the Intel campus in Portland, Oregon.
The presentation is part of the Thunderbird School’s Global Business Leadership Series, which features presentations and panel discussions by industry leaders from all over the world.
Hugh Heinsohn of PriceGain will focus his presentation on how high technology companies can adapt their pricing strategies to international markets without sacrificing profits in their home market.
Hugh Heinsohn stated, “Having the right pricing strategy is an absolute necessity when bringing products to market. In today’s world, even start-ups must consider how to handle pricing for their international customers, partners and resellers before they launch if they are to avoid leaving money on the table. Once you start going down the wrong road with pricing, it’s very hard to correct early strategic errors.”
The Thunderbird School of Management is located in Phoenix, Arizona. It is the first and oldest graduate management school focused exclusively on global business. It is regarded as the world’s leading institution in the education of global managers and has operations in the United States, Switzerland, the Czech Republic, Russia, Central and South America, Singapore and China. Ranked No. 1 in International Business by the Financial Times, U.S. News & World Report, and The Wall Street Journal/Harris Interactive 2007 Survey of Corporate Recruiters, Thunderbird is dedicated to educating global leaders who create sustainable prosperity worldwide.
More information about the Thunderbird School of Management is available at www.thunderbird.edu.
Hugh Heinsohn is an experienced business and market development executive who has helped introduce, promote, market and sell a variety of high value, high technology products and services to major corporations, financial services firms and large media companies. He joined PriceGain in 2008.
PriceGain is an international pricing consultancy advising businesses on how to use price to maximize profit.