Setting Optimal Prices across Sales Channels
Managing price across multiple channels is a major challenge. Some companies believe that all their channels should be priced alike to avoid cannibalization. Others set prices on a channel-by-channel basis but fail to ensure that the prices are optimized from an overall corporate profitability and/or market share perspective.
This session presents how channel prices should be set in order to reach the overall corporate business goals. Through channel price optimization, prices are set for each channel while recognizing the differences in end-customers’ willingness to pay and competition across channels.
Attendees will learn:
- How to establish optimal prices across sales channels
- The power of channel price optimization through a business case
- The characteristics of a successful channel pricing strategy