Caroline Rosén to lecture on pricing strategy for the Stockholm School of Economics

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Caroline Rosén to lecture on pricing strategy for the Stockholm School of Economics

PriceGain’s Caroline Rosén to lecture on pricing strategy for the Stockholm School of Economics IFL Executive Education program. The lecture will focus on developing a pricing strategy that will optimize profitability in B2B and B2C environments.

Stockholm School of Economics (SSE) IFL Executive Education program is one of Europe’s largest and most prominent executive education programs. It brings academic research together with the practical, experience-based knowledge of executives from leading companies to help its students excel in management, business development and finance. The Financial Times ranked the program as first in the Nordic region and fourth in Europe among the world’s best executive education providers.

PriceGain’s Caroline Rosén will host a special guest lecture on pricing strategy for the IFL’s Marketing Executive Program on October 21, 2010. Caroline will focus on the topic of “Can You Let the Customers Set the Prices?”. She will discuss real-world examples of how companies can improve profitability through pricing and how small changes in pricing can greatly affect a firm’s bottom line.

Caroline Rosén is a Partner in PriceGain and has held senior management and marketing and positions with companies including Nihon Tetra Pak, the SCA Group, ASG AB, EQT Partners AB, If P&C Insurance and JM.

For more information about this lecture or to arrange a similar presentation for your organization, contact Caroline Rosén at +46 70589 00 12

For more information about the SSE IFL Executive Education program, go to www.ifl.se

10-09-29|