Article by Göran Skugge published in Journal of Revenue & Pricing Management

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Article by Göran Skugge published in Journal of Revenue & Pricing Management

PriceGain Senior Partner Göran Skugge has written an article for the Journal of Revenue &Pricing Management on the subject how to move from an inside out (cost plus) pricing to outside-in (value based) pricing.  In order to move from inside out to outside-in corporations need to really understand their customers’ preferences and willingness to pay. This article lays out a framework on how to represent these factors in a demand function that can be used to optimize the prices.

For more information about the article or contact Göran Skugge +46 70 280 4877

11-07-05|