Pricing Outside-In: Capture your customers’ willingess to pay

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Pricing Outside-In: Capture your customers’ willingess to pay

UK|The Knowledge|July 2012

How can you improve your bottom line by pricing outside-in using customers’ preferences and willingness to pay rather than cost? Dr Gran Skugge explains how in this article adressing why setting prices based on cost plus make you leave money on the table.

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12-07-12|