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PriceGain is the most experienced and capable pricing team in the industry. Our analysts have advanced degrees and our senior partners collectively bring over 60 years of pricing experience to our clients’ projects. We have the experience to back up any pricing strategy or price optimization project.
PriceGain is a partner-owned management consulting firm. In addition to our partners, we have analysts and other resources available for pricing projects in Europe, the UK and the US.
 Per Högberg, Founder & Senior Partner
"Creating effective pricing strategies can make all of the difference for a company. We help our clients succeed with their pricing — thereby increasing profits and market share."
Per's area of expertise is in conceptualizing creative approaches to pricing strategies. He works with senior level managers at many of our large clients to develop new ways of implementing effective pricing models. Per primarily focuses on identifying measurable returns for changes in a company’s pricing model.
Before starting PriceGain in 2002, Per worked for Nokia, where he reported to the company’s E-Business Steering Group chaired by Nokia’s CEO Jorma Ollila. Among many other accomplishments, Per led e-business development at Nokia, resulting in the highly successful Nokia Value Net, Nokia Global Supply Web and Nokia Online systems. Prior to joining Nokia in 2000, he spent ten years at Hewlett-Packard. He held a number of sales, marketing and management positions at HP, and in his most recent role, was responsible for all of HP’s e-business activity in Europe, the Middle East and Africa.
Per holds a Master of Science degree in Industrial Engineering and Management from the University of Linköping, Sweden. He completed his graduate thesis at Hewlett-Packard’s corporate headquarters in Palo Alto, California.
 Anders Bley, Senior Partner
"Pricing is really all about understanding the value chain. It’s critical that you fully understand every step in the process, all the way from production through to the ultimate consumer of your products and services. You must use an outside in approach through all steps in the chain and set prices from the user perspective."
Anders is an active leader in the firm with extensive experience in managing teams, motivating client staff people and setting clear goals for pricing projects. His excellent understanding of business operations and specific expertise in channel sales helps him communicate effectively and he is a valuable resource in the change management aspects of new pricing model implementations. He brings enormous creativity to pricing projects based on his wealth of international experience in developing of new pricing concepts.
Anders began his career at Hewlett Packard in their finance department and moved up over the years into a variety of senior positions, including Marketing Communications Manager, Channel Development Manager and Director of Sales & Marketing for HP’s computer product group. He was then appointed to become CEO of Toshiba’s digital media business throughout the Nordics. He led the company to a quadrupling of its revenue and profits until they shared first place in the market for mobile computers with sales of over 1.5 billion Euros.
He left Toshiba to become Executive Vice President and Deputy Chief for Scribona AB, a 1400 employee company that was the market leader in wholesale distribution of IT products and solutions. He held principal responsibility for the group's strategy, business development and communications.
Anders is the coauthor of the book Swedish Corporate Establishments in Southeast Asia published by the Stockholm University School of Business. He has served as a director on several corporate boards. He has studied at the Stockholm University School of Business and at the Insead Business School, Paris, France.
 Göran Skugge, Senior Partner
"Unlocking the hidden profit potential for our clients is more important than ever. It’s what allows them to reinvest in their own companies so they remain competitive and succeed."
During his 15 years as a consultant, Göran has led pricing projects in a variety of industries including airline, media, passenger rail, manufacturing, finance, and retail. His experience covers all aspects of pricing, from change management to implementing revenue systems and designing innovative pricing strategies. Göran's specialty is Price Optimization.
Before joining PriceGain, Göran was Vice President of Veritec Solutions, working in both London and Stockholm. His customer focus originates from his role as Head of Service Delivery at Altio in London. Previously, while at Talus Solutions in California and London, he held the title of Director of Solutions.
Göran attained a Master of Science degree in Electrical Engineering from the Royal Institute of Technology in Stockholm, Sweden. He then attended Stanford University for a second Master of Science, this time in Engineering Economic Systems. His Ph.D. in Electrical Engineering is also from Stockholm’s Royal Institute of Technology.
 Caroline Rosén, Partner
"Finding the patterns in your customers' buying habits is critical to development of successful pricing strategies."
Caroline has a strong marketing, finance and management background that makes her a particularly valuable asset in our strategic engagements.
Caroline started her career at Nihon Tetra Pak where she helped set up a market intelligence system to support the company’s strategy in the Japanese market. She then moved to Nordea where she served as a Mergers & Acquisitions Analyst.
She spent four years as a Senior Analyst for the business magazine Veckans Affärer and then became Vice President Corporate Communication for the SCA Group, which was voted the Best Company in Sweden for its financial information 1996. After SCA, she became Director of Corporate Communication and a member of the management group in the leading transport and logistics company, ASG AB, with a turnover of more than SEK 1.4 billion Euros and 8,700 employees in the Nordic region. She also served as chairman of ASG Direct, a joint venture between ASG and CityMail focused on logistics and distribution to households. She then became a Partner in EQT Partners AB, responsible for the Investor Relations and Communication. In 2003, she was named Head of Investor Relations & Financial Communication for If P&C Insurance which was then acquired by Sampo of Finland.
Caroline then became Director of Corporate Communication & Marketing and a member of the management group for JM AB, the Nordic region’s leading housing developer with a turnover of more than 1.3 billion Euros.
Caroline was twice ranked as one of the Top Communication Managers in Sweden. She has served on several boards of directors. Caroline holds a degree in Business Administration and Economics from the Stockholm School of Economics as well as a Certificate from Continuing Studies at Stanford University.
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