Caroline Rosén’s lecture will focus on how to use a value-based approach to setting prices for a professional service. Value-based pricing results in improved profitability and higher client satisfaction. FAR is the professional institute for public accountants in Sweden.
PriceGain partner Caroline Rosén has conducted several pricing projects within the service sector and she will focus her talk on how a value-based approach to setting pricing can improve profits for professional services firms. She will also look at the downside of “hourly rate” or competition-driven approaches that, while cognitively simple, can easily lead to reduced profitability for service businesses. Her presentation will include examples that demonstrate how companies have improved profitability using smart approaches to pricing.
For more information about this talk or to arrange a similar presentation for your organization, contact Caroline Rosén at +46 70589 00 12.
For more information about FAR, go to www.far.se