What do you want to give to your company for Christmas and what do you think the company wants to get? Here are a few tips!
Have you thought about how differently water can be priced? Why does a 1 liter bottle of water cost € 1 in one store while ½ a liter costs € 2 in another?
A lot can be accomplished with relatively simple methods and internal resources. But the end results are dependent on which resources are used.
The cost-plus method might seem to be eminently sensible, and financially sound, but it doesn’t give you any leeway for business development.
Conjoint analysis is the most successful tool for measuring customer preferences, but it falls short of answering two of the most crucial questions.
When companies undertake profitability improvement programmes, they generally focus on cost reductions. But there are far more efficient solutions.