Solution pricing is all about modularizing the value proposition. That is, break the solution down into smaller modules, and price them according to the customers willingness to pay. Customers typically focus on the main part of solution offers and are likely to pay more for the components surrounding this main offer.
A solution is a combination of products and services in a single offering. How can you price for all the components in your solution so that it is competitive and still optimize profitability? What’s the right way to bundle the components so that the solution is easy to understand and so that customers will prefer it over the competition?
PriceGain helps companies figure out the best way to price solutions. We help them understand customer needs, their clients business cases, and the real value of the solution. We translate that understanding into an optimized pricing strategy.
These are a few of the industries where PriceGain’s experience can help solutions providers improve profits: