Announcements & Press Releases

PriceGain speaks at Florida International University, Miami USA

Göran Skugge speaks at the Global Entrepreneurship Center, Florida International University on Wednesday October 29th. 

During the lecture, Dr. Skugge will discuss how to optimize pricing results. His presentation entitled "Pricing Based on the True Willingness to Pay" has advice that is invaluable for companies of all sizes, especially in the current uncertain business climate. 

Dr. Skugge has led pricing projects in a variety of industries including airline, media, passenger rail, manufacturing, finance, and retail. His experience covers all aspects of pricing, from change management to implementing revenue systems and designing innovative pricing strategies. 

 

Swedish pricing consultancy flourishes

A growing number of companies are realizing the benefits of determining the prices of their products and services according to customers’ willingness to pay – rather than the traditional approach of basing prices on cost structures. And pricing is one market that continues to flourish, despite today’s deteriorating economic outlook. 

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Swedish pricing experts offer silver lining in gloomy economic climate

Stock markets are undulating. Consumer spending power is plummeting. And even the most stable businesses are under pressure. But some companies are finding a way out of the stormy conditions that currently exist. How? By focusing on one of the most basic elements of any business: Pricing.

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Networking Mixer hosted by PriceGain in Miami, Florida

The Swedish-American Chamber of Commerce of Florida cordially invites you to a Networking Mixer hosted by PriceGain. Göran Skugge, Senior Partner in PriceGain, will speak on how to identify and implement adjustments in your pricing when the market is getting tougher and the price transparency increases. 

When:  6PM on Thursday, October 30
Where: Law offices of Gunster Yoakley & Stewart
2 South Biscayne Boulevard, Suite 3400
Miami, Florida
 

PriceGain's Per Högberg has been interviewed in Sportfack

PriceGain's Per Högberg has been interviewed in Sportfack, leading magazine for the sport business in Sweden.

Click here to read the article (in Swedish)

 

Swedish revenue experts promote upside of correct pricing during market downturn

Swedish revenue consultancy, PriceGain, will travel to the US to highlight the profit-boosting power of pricing – a potent device in the bid to protect profits from recessionary pressures. Correct pricing is an exact science. Setting a low price attracts plenty of buyers, but the slim profit margin will result in insignificant revenue. Fix it too high and customers will simply not make the purchase. Land on the right number and remarkable profit can be unlocked. 

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PriceGain hosts guest lecture at Linköping University

Per Högberg and Alvin Argus host a guest lecture on the 9th of September regarding pricing strategies in the course Industrial Strategies of Marketing and Technology (Department of Management and Engineering). 

For more information contact Alvin Argus (+46 707722858) 

 

PriceGain presents at the PPS Fall Pricing Conference in Miami.

PricGain speaks at the Professional Pricing Society’s (PPS) 19th fall pricing conference in Miami October 29 – 30, 2008. PPS is the leading association for pricing professionals and decision-makers world-wide providing publications, research, conferences and other resources. 

At the Miami conference Göran Skugge will discuss pricing based on the customer’s true willingness to pay. Conference participants will learn what value-based pricing is, how it is implemented, and the profit improvements that it unlocks. 


 

Revenue Management Conference - Maximize profit!

PriceGain presents at the IBC Euroforum Revenue Management conference in Stockholm August 26 – 27, 2008. Through practical advice, theory, and cases, conference participants will learn how Revenue Management can increase profits. 

Göran Skugge will discuss price optimization and how optimal prices are set. Göran will also present actual, real-life cases where price optimization has resulted in significant profit improvements 


 

PriceGain shows an order growth of 130% compared to previous year!

The sustained stable growth is mainly due to an increased focus on revenue at many companies. The great interest in PriceGain’s knowledge, methods, and tools in pricing looks continually strong going into next fiscal year. 

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